Consumer Approach Yupi Via Facebook

Social networking sites not only belong to individuals but also companies. Gummy candy producers in Asia, trying to get closer Yupi with consumers through social nets.

This is the first online campaign Yupi communications through an integrated social media services, ranging from Facebook, Blog, Twitter, Flickr and Plurk.Tidak only intended for small children but also adults. With healthy eating Gummy mengedukasikan through online campaigns, hoping to Yupi closer personally to Yupi candy lovers in Indonesia or The Yupiers Indonesia.

The Yupiers is the name for facebookers that goes into a candy lovers Yupi groups on Facebook. When first released on July 25, 2009, Yupiers have the recipient's 80-member Gummy candy, now as of 11 September 2009, recorded more than 3000 Yupiers from all over Indonesia, Malaysia and Singapore joined in these groups.

Yupi lovers can join and explore the world by following the various Yupiers gamez and quizzes with prizes attract organized by Yupi. Services also provided online interactive chat between Yupiers and Yupi every Monday to Friday during working hours that accommodate all suggestions, complaints and information from Yupiers. Also Yupiers can also get a variety of health news and tips are informed through the message box.

Besides using Facebook, Yupi also use Blog and Plurk as a means of education and socialization of a healthy lifestyle. Twitter and Flickr to make it easier to get information Yupiers collection of photographs of products, the latest promotional programs and activities among Yupiers.

This is the first time at the facility Yupi use social media as an educational and socializing about healthy eating Gummy in a broader segment, not just on children and the elderly, but also for teenagers.

By making education and campaign on this point, it still can maintain the loyalty of Yupiers has known since childhood Yupi.